SO, WHAT DO WE MEAN BY COMMUNICATIONS?
The answer...everything.
When it comes to business communications, our goal is to help our clients grow and be more profitable (obviously). But not in just any way. Growth must be consistent with the long-term vision of the company's brain trust, its strengths, and its most profitable products and services. In short, marketing management strategically shapes a company. Marketing is truly the way a company takes control over what it wants to be in the future.
ALWAYS be sure your brand and marketing communications match your product mix or services! For example, was Pontiac really GM's performance division?
How we do it -
Stage 1. The basic component break down of the communication process starts at planning and information gathering. Our acute knowledge of the Canadian powersport landscape allows us to provide our clients with real world data and opinions. This knowledge is what ultimately drives the overall marketing strategy.
Stage 2. Next, is the implementation of all that was developed and learned at stage one. This may involve creation of a new brand, ads, direct mailing, web development, sales process refinement and more. If your business already has a defined clear path from stage one, please jump on board here at stage two with us!
Stage 3. The stage that so often gets left behind. FOLLOW UP and TRACK! Even businesses that excel with the first two stages can be guilty of losing track of what they put in action. We have developed strategies your powersport business can follow to keep tabs on where those communication dollars are going.
© 2005-2016 Spiralus Creative All Rights Reserved
Calgary, Alberta, Canada 403.873.7743
SOME FRESH FUEL FOR YOU TO BURN
We've put together a couple gallons of fresh communication fuel for you to burn in your business, on the house! These are a collection of ideas that you can read and see how they fit in your powersport business. Ultimately, we hope our collection of free tips here will be of use to your business and, feel free to contact us to pick up where these leave off. Click the links and enjoy!
1. Here's a great article on powersportsbusiness.com
Dealer maximizing tips - an important 7 minutes with your customer - Don't forget to Create Value!
2. Get a real ROI with your content marketing - 5 Factors Breaking Your B2B Content Marketing Budget
For a more refined look at industry data, be sure to visit our Resources page.
OVERVIEW OF OUR MARKETING COMMUNICATION SERVICES:
- Building of brand and corresponding market strategy
- Planning and execution of marketing plans and communications (Digital, offline, etc)
- Identify new target markets, lead generation strategy
- Develop plans to increase sales from existing customers
- Email & social media campaigns
- Website forum management & monitoring
- Advertising - creation and measuring
- Local market research
- Database building
- B2B or B2C Sales strategy and development
